CSI's Speaker Directory

CSI Speakers Directory

Mr Michael D. Chambers, FCSI, CCS, FAIA, SCIP
MCA Specifications
Ukiah, CA
707-467-1915
michael@mcaspecs.com
Speaker Fee:
Overall Evaluation:  
Biography: Michael Chambers is a registered architect in California and Minnesota, a Fellow of both the Construction Specifications Institute (CSI) and the American Institute of Architects (AIA), Vice-president for Education of the Specification Consultants in Independent Practice (SCIP), and a Certified Construction Specifier (CCS). Mr. Chambers has over 30 years in the design and construction industry. He has worked in the private sector, state government and marketed construction management services to design professionals. As a practicing specifier, Chambers has a clear understanding of critical nature of marketing construction products and how design professionals perceive product representation. As an experienced marketer of design professionals, he knows how difficult it is to develop contacts, get specified and hold the specification. In addition to seminar and presentation programs, Chambers provides strategic marketing consulting and AIA/CES continuing education programs for construction product manufacturers and representatives. In 1997, Ellerbe Becket recognized Chambers with it’s highest marketing award for his national writing and speaking activities. Chambers is past member and chair of the AIA/CES Providers Council. He is also Technical Director of SB Architects of San Francisco and principal of MCA Specifications, a product marketing consultancy.
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Sessions:
  • CSI Webinar- Effective Use of CSI Formats (10/22/12)
    Date: 10/22/2012
    Session Evaluation: N/A 

    Session Description:

    CSI Webinar:
    Effective Use of CSI Formats

     Michael D. Chambers, FCSI, CCS, FAIA, SCIP

    Speaker:
    Michael D. Chambers, FCSI, CCS, FAIA, SCIP

    The Construction Specifications Institute (CSI) is the leader in the developement of construction document formats. Beginning with specification related formats, CSI developed MasterFormat™ which was the first truly effective organizational tool for specifications. SectionFormat™ and PageFormat™ followed, along with the ongoing maintenance of Uniformat™. In 2004, CSI released the first global revision of MasterFormat™, expanding from 16 to 50 divisions and from 5 digit section numbers to 6 digits. The increased capacity and clearer organization of MasterFormat™ is being widely accepted by the construction industry. MasterFormat™ 2004 was conceived and developed to support electronic systems and the move to Building Information Models. Recently, CSI introduced GreenFormat™, a tool to help construction product manufacturers be more effective and concise in presenting the sustainable aspects of their products. This seminar provides an in depth review of CSI Formats and how to use them as effectively as possible.

    Learning Objectives
    1. Understand and explore the role of formats in modern construction documentation, including MasterFormat™, SectionFormat™, PageFormat™, Uniformat™, PPDFormat™ and GreenFormat™.
    2. Understand each of CSI’s formats and how they should be most effectively used.
    3. Define the key organizational elements of each format.
    4. Explain the links between the various formats.
    Credit: 1.0 AIA CEHs, 1.0 PDHs

    Have questions about CSI Webinars? Read the FAQs

    Train your entire team with one registration fee—participants are charged per site/telephone connection—not per person. Space is limited and is on a first-come-first-serve basis.

    All Registrations must be received 24 hours prior to the webinar. Cancellations received less than 72 hours prior to the event are subject to a $25 cancellation fee.

  • CSI Webinar- Getting and Holding Specifications (9/25/12)
    Date: 09/25/2012
    Session Evaluation: N/A 

    Session Description:

    CSI Webinar:
    Getting and Holding Specifications

     Michael D. Chambers, FCSI, CCS, FAIA, SCIP

    Speaker:
    Michael D. Chambers, FCSI, CCS, FAIA, SCIP

    Architects and specifiers have long considered product manufacturers to be necessary evils, always trying to sell you products when you not buying. However, every once in a while, a product manufacturer demonstrates that they understand how designers and architects do their work and become critical partners in the success of projects. This program discusses basic marketing strategy for product manufacturers on how to partner with design professionals, get specified and not spend time substituting. Continuing education is another opportunity to partner with design professionals while demonstrating industry expertise and knowledge. This program is primarily for product manufacturers and representatives to enable them to be more effective in supporting design professionals.

    Learning Objectives
    1. Understand the specific interests, information sourcing, and goals of specifiers.
    2. Understand, use of case studies and examples, how to become industry experts in the eyes of design professionals.
    3. Receive specific strategies and tools for maximizing sales calls, networking, and continuing education.
    4. Become familiar with specific techniques for getting specified, helping design professionals hold specifications and substituting when unavoidable.
    Credit: 1.0 AIA CEHs, 1.0 PDHs

    Have questions about CSI Webinars? Read the FAQs

    Train your entire team with one registration fee—participants are charged per site/telephone connection—not per person. Space is limited and is on a first-come-first-serve basis.

    All Registrations must be received 24 hours prior to the webinar. Cancellations received less than 72 hours prior to the event are subject to a $25 cancellation fee.

  • CSI Webinar-Specifiers and Product Reps: Making the Most of the Partnership (8/30/12)
    Date: 08/30/2012
    Session Evaluation: N/A 

    Session Description:
    Product Reps are key suppliers of critical product information, specifications, samples, field trips and lunches. Despite the fact that this information source is perceived to be one-way, designers and specifiers have a responsibility to develop relationships, provide project information and contacts to their product reps. This webinar presents one specifier/marketer’s view of how this partnership should work and why it is so critical to the successful completion of projects in the 21 Century. This will be an open discussion of how to develop a successful working partnership that will benefit everyone involved. Issues discussed will include what product reps want from specifiers, partnering techniques, and how to use each other’s networks to full advantage


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  • CONSTRUCT2010 - Competitive Specifications: Ensuring Your Design Intent
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  • CONSTRUCT2010 - Specifications: Quality Control and Coordination
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  • CONSTRUCT2011 - Competitive Specifications: Ensuring Your Design Intent
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  • CONSTRUCT2011 - Specifiers and Product Reps: Making the Most of the Partnership
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  • CSI Webinar - Specifications: Protecting your Design Intent (4/4/13)
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  • CSI Webinar - Specifications: Quality Control & Coordination (3/7/13)
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  • Specifications for Project Architects, Designers and Interiors: How to Protect Your Design Intent
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  • CSI Webinar - UniFormat™: Prelim Project Descriptions, BIM, Post-Occupancy Maint. (7/30/13)
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  • Getting and Holding Specifications
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